A Seattle institution since 1888, The Rainier Club is a private members club that offers cultural, intellectual, and social opportunities to its members. The Club's history makes it a unique place with a fantastic story to tell, but it can also be daunting to non-members who may believe that The Rainier Club lacks relevance to their lives.
The new brand direction highlights the unique heritage of the club, the intellectual vibrancy of programs, the diverse membership, and the landmark building. The logo is modern while still reflecting the 132 year history. The color palette is refined and elegant and is inspired by details from around the club. Custom patterns and illustrations pick up on the architectural details from the 1920 building addition.
