Expeditors is one of the world's leading logistics companies, but their website was underdelivering as a key tool in their global business. A total overhaul of Expeditors.com was needed to elevate their growing services, meet the growing mobile audience, and to make content management simpler. Their brand messaging was inconsistent and the website wasn’t working as a lead generation tool like they needed it to.
A series of workshops explored the company’s brand attributes and value propositions. The workshops explored business goals, global operations, and how a new user experience could simplify their thought content. A new information architecture highlighted their global services and the industries they served. A comprehensive design system and a robust content management system allows for the website team at Expeditors to efficiently create new content in 10 languages quickly and easily while maintaining design and experience consistency. Lead capture on nearly every page ensure that Expeditors can connect with prospective clients at every point of their journey.
