HTC was one of the first device manufactures of a new category, the smartphone. The challenge of this campaign was to redefine what the office meant for people who were on the move. The HTC 8525 was one of the first devices with integration to Microsoft Office for work on the go.
The campaign took a playful approach to show what it looked like to have your office, anywhere. The media placements were in situations and locations where people could now get a little work done, watch some TV, or finish of that Powerpoint presentation. The ads were created to give a nod to the placement, for example ads placed outside of airport security were playful about the wait time.
