Targeting restaurant operators and food distributors, the new Simplot Foods website reflects a complete rethinking of the entire customer experience—one that’s more modern and in line with the way users access online content today. On any device, faster and more robust search tools help customers find the right products and explore the vast Simplot Foods portfolio.
Simplot Foods knows that its customers want more than just fries with that. They need help with fresh ideas that keep diners coming back. The new Simplot Foods website reflects more culinary innovation and creativity. Recipes and preparation ideas are rarely more than a click away, if not already on display.
For the in-house marketing team at Simplot Foods, an intuitive design system allows managers to build new landing pages or flow in content easily so they can respond quickly to trends or changes in the industry. That feature couldn’t have come at a more important time for the company and its customers. As restaurant operators scrambled to reinvent their businesses during the COVID-19 crisis, Simplotfoods.com delivered valuable strategies and ideas to help them do just that.
