Like a lot of companies, Simon G. Jewelry was a rapidly changing business, under pressure from evolving customer demands and new technologies. They needed to update their brand message and online experience to match the craftsmanship of the jewelry and communicate their premium, artisan offering.
In response, the project started with a new information architecture and site structure. Customers can now view the jewelry by type or by collection, so they can explore the full range.
Product pages for wedding sets, for example, now give shoppers views of the sets together, or as individual rings and bands. With each piece of jewelry, customers can learn how to customize and personalize their selection, delivering another exclusive experience for Simon G. Jewelry. To capture the sparkle and true beauty of Simon G.’s jewelry, each image was individually optimized for high-definition rendering on any device.
As Simon G. Jewelry is sold exclusively through jewelers, the site also utilizes geolocation technology and an ever-present pinned footer that connects customers to nearby jewelers who carry the Simon G. brand. Jewelers are also identified by their partner status, adding value for customers who want to find the best representation of Simon G. jewelry.Since launch, customers have discovered a whole new jewelry-buying experience, an experience wrapped around the Simon G. brand mantra to “celebrate the best of life.”
