Savor Seattle Food Tours is one of the top tourist activities for Pike Place Market and beyond but their website was making it difficult for guests to book. It was difficult for people to find a tour that matched their timeline and interests and the mobile experience made on-the-go bookings near impossible. A new website that was mobile first was crucial as this is their only retail channel.
Getting guests into the right tour meant that key information like duration of the tour, family appeal, how hilly the tour was, and availability of the next tour was mandatory on both the mobile and desktop experiences. The new website put the mobile experience front and center as we know that many guests are looking to book when they are out and on-the-go.
A fun and friendly tour-finder gets guests to the right tour quickly with a simple side-by-side comparison of the most important information.