Evergreen Home Loans is a growing regional mortgage company with a singular goal of helping people to get into a new home. As the online-only mortgage competition grows, they needed to compete using their best assets, their local knowledge and local loan officers. The old brand and website didn't communicate the personal attention that each loan officer brings to their client. The new website has a totally rethought information architecture, all new copy, and a new brand.
Easy-to-find information about each loan and quick connection to a local loan officer are some of the key experiences across the site. Homebuyer stories are shown throughout the new experience with the "Show us your keys" campaign. The new brand feels fresh and modern, and the new website communicates the high-touch experience that only Evergreen Home Loans can bring to the home-buying experience.
